Hard Rock International

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Area Vice President Operations - EMEA

Area Vice President Operations - EMEA

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The Area Vice President of Operations – EMEA/Hotels Division is responsible for strategic oversight and continued growth of Hotels business within the EMEA region.  The AVP-EMEA works closely with our Hotel partners, to ensure that all operational and brand standards are being met while simultaneously executing our development and growth strategy.



  • Oversees all Area Hotel Operations in the assigned region.
  • Provides operational oversight to Hotel GMs in the region regarding sales, new procedures, liability concerns, and other property functions.
  • Assists Vice Presidents of Development to support new Hotel development opportunities to grow the region in line with the approved strategic plan.
  • Acts as a liaison between the Support Center and the Hotels/Hospitality community.
  • Ensures properties meet the brand standards for the Company.
  • Attends client functions and designated parties to provide support, ensure guest satisfaction and promote future business.
  • Drive understanding and implementation of the brand identity system. Lead local teams to conform to brand strategy and vision.
  • Acquires profitable new business and expands existing business within the assigned geographic area.  Participates in the sales process for the acquisition of new business. 
  • Coordinates the development of proposals and contracts.  Prepares and conducts presentations to prospective clients.
  • Conducts meetings with Regional Team Members to discuss current objectives. 
  • Develops and maintains annual budget for the assigned region. 
  • Monitors financial reports of the region to ensure budgetary compliance with Regional and Corporate goals.
  • Visits properties regularly to inspect operations to ensure contract compliance.
  • Interfaces with existing clients to maintain engagement, satisfaction and retention.  
  • Supports, and is accountable to, VP- Hotel Operations Development with all new property openings witin region.  


Business results:

  • Advises Corporate Hotel Operations teams of cost reduction and/or profit improvement opportunities which can be leveraged across the region.  
  • Conducts ongoing analysis of business industry trends in order to enhance existing process/protocol/business impact.
  • Develops effective business strategies which meet the changing needs of the industry and drives strategic efforts for business growth and increased profitability.
  • Consistently monitors Quality Assurance Program results; create and execute action plans where needed.
  • Prepares annual budget and business plan to ensure smooth operation of the region.
  • Monitor actual sales and revenues to determine variance and assess goal accomplishments and adjust strategies and forecasts accordingly.


Language skills:

  • Must possess strong communication and listening skills, excellent speaking, reading and writing.
  • Comprehend and use technical or professional language, either written or spoken, to communicate complex ideas.
  • Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization.
  • Fluency in English required; multiple language abilities a plus.


  • Any combination of education and experience equivalent to graduation from a college or any other combination of education, training or experience that provides knowledge, skills and abilities.
  • Minimum of 10 years of Hotels/Casino management work experience required.
  • Prior work experience with lifestyle hotel product/brand required.
  • Experience in property openings, preferably both new build and conversions.
  • Experience in a multi property role.
  • Deep knowledge of local Hospitality industry and culture.
  • High energy individual, with effective and influential people skills.
  • Strong interpersonal skills to market the strength of the brand.
  • Possesses the collaborative skill set to provide Hotels partners with the understanding of the Hard Rock brand, ensuring consistency in our product offerings.
  • Possesses the financial acumen to see creative opportunities within the brand across all of our profit centers –Hotels, Casinos/Gaming, Company & Franchise Cafés.
  • Strong decision maker who can spot and generate well-formed ideas.
  • Ability to travel extensively.