• Vice President of Marketing

    Posted Date 2 months ago(9-8-2018 10:59 AM)
    Requisition Number
    2018-5600
    Department
    Marketing/Sales
  • Responsibilities

    The Vice President of Marketing will be responsible for all functions of marketing division including Casino Marketing, Special Events, Promotions, Advertising, Public Relations, Direct Marketing and Database Marketing.

     

    Essential job functions may include but are not limited to:

    • Develops and executes marketing plans and programs, both short and long range, designed to attract Slot and Table games patrons.
    • Continually evaluates the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
    • Recommends changes in basic structure and organization of the marketing group to ensure the effective fulfillment of objectives assigned and provide the flexibility to move swiftly in relation to marketing problems and opportunities.
    • Advises property leadership of budgeting requirements, forecasts and overall operating effectiveness.
    • Responsible for the development and implementation of marketing policies, procedures and programs.
    • Assures compliance with all regulatory requirements.
    • Develop department members’ knowledge and skills through education, training, coaching, corrective counseling, etc.
    • Demonstrate a commitment to ensuring responsible gaming and responsible alcohol service by discreetly notifying appropriate management of concerns and observations.
    • Conduct personal behavior and select, train, coach, counsel, appraise and retain direct reports who consistently perform actions and behaviors that reinforce the Company’s Mission.
    • Ensure prompt and discreet notification to appropriate management and/or the Ethics Hotline of any observation of illegal acts or internal ethics violations.
    • Ensure appropriate staffing levels to best manage labor costs while maintaining outstanding guest service.
    • Stays abreast of the current trends and practices within area of responsibility and communicates pertinent information to management, peers, direct reports and team members as appropriate.
    • Promotes positive public/employee relations at all times.
    • Maintains a clean, safe, hazard-free work environment within area of responsibility.
    • Performs other duties as assigned.

    Qualifications

    • Bachelor’s Degree required and at least seven (7) years' experience in a marketing senior management role in a Casino resort environment or an equivalent combination of education and experience. Master’s Degree in a related field highly preferred.
    • Solid track record in developing and implementing successful marketing strategies and the ability to lead a team in achievement of required objectives.
    • Must have previous casino property opening experience.
    • To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
    • Ability to work long hours and flexible schedules, including nights, weekends and holidays.
    • Ability to deliver a service level which creates an atmosphere that makes our guests want to return, giving each guest a positive, memorable entertainment experience.
    • Commitment to routinely go above and beyond in the accomplishment of position responsibilities in an effort to play a role in the achievement of organizational goals.
    • Must present an image of excitement, enthusiasm, and outgoing personality, while being able to project a professional demeanor.
    • Strong interpersonal and communication skills. Ability to achieve desired results without compromising business relationships.
    • Leadership, problem solving and solid decision making skills.
    • The working conditions are those typically found in an indoor, climate controlled office environment. Will be exposed to casino related factors including but not limited to second hand smoke, excessive noise, large crowds and stress related to servicing guests in a high pressure and fast paced environment.

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